Job Board

As the Digital Marketing Specialist, your job duties will include (but are not limited to):

• Meet directly with clients to develop and execute digital marketing campaigns via PPC, programmatic display & social media platforms, including budget and strategy development
• Analyze and manage existing internal and external campaigns
• Monitor daily & monthly digital marketing budgets
• Deliver monthly and quarterly reports to clients
• Review analytics with clients to optimize website content, including post-launch reviews to help improve live sites
• Develop the information architecture and/or sitemap for client websites, as needed
• Create and optimize content for client websites, as needed
• Manage projects, including: budget estimating, scope planning, resource planning, client communication, and project documentation.
• Assist with creating and maintaining Back40 blog articles and social media content
• Assist with internal marketing to the existing client base
• Assist with client support calls and questions

• Bachelor’s degree in marketing, communications, or other related fields
• 2 years minimum experience managing paid search/PPC and social media campaigns
• Experience managing social media accounts
• Excellent verbal and written communication skills
• Ability to multi-task and manage several time-sensitive projects
• Strong organizational and analytical skills
• Proficiency in Microsoft Office Excel, Word, and PPT
• Great attitude
• Desire to learn, lead and work in a team environment and individually
• Basic SEO knowledge
• Experience working with the following tools: Google Analytics, Facebook Insights, Google AdWords, Facebook Ads, Website content management system (Javelin, WordPress, or other) and basic HTML knowledge.

• Google AdWords Certification
• Google Analytics Certification
• Facebook Blueprint Certification
• Project management and/or leadership experience
• Video production, photography or graphic design skills